From October 14th to the 16th, Mexico City hosted the Obra Blanca show in the Santa Fee convention center. 160 home, architecture product and finishes brands, from faucets manufacturers to tile suppliers, gathered to show their wares. One stood out by the exclusivity and creativity of its exhibit: LIXIL.
Inspired by the 1972 postmodern novel by Italian writer Italo Calvino “Invisible Cities,” Rosa Agraz and the team at Arroyo Solis Agraz created a space where walls were abstracted to reveal an interconnected plumbing networks moving water around us. A curated selection of sinks, showers, bathtubs and more were carefully positioned, floating, within this network. The overall message reminded us of the importance of this invisible system within our home, and of the value of the water it transports.
It was an honor to join our LATAM team for this event, and to witness the attention they drew from visitors and competitors. My congratulations to Eva Deneken and the team!